Mykel Mitchell

As the current President (formerly Senior Vice President of Business Development) of Heatwave Studios, Mykel has personally brokered multiple deals on behalf of the Austin-based, indie start-up with each of the following: Viacom, CMT, Deloitte, Intersections Security, HBO, Universal Music Group, GearBox Software, EA, Jamie Fox, Samuel L. Jackson, Cartoon Network, Rascal Flatts, and Dolly Parton. In addition to his business development and media-related responsibilities on each of the preceding deals and several others under the Heatwave umbrella, Mykel also served as Producer of HBO's Entourage "Ari Gold" app and Co-creator of both Platinum Life Street, featuring Jamie Foxx, and Platinum Life Country presented by CMT!. In addition to being a published author, he is co-founder and silent partner of Mixmonsta.com, a music software company. Mykel's executive background includes time as VP of marketing at Madwaves USA and VP of [S]Affiliated, a media company he co-founded with partners Wesley Snipes and Marc Gerald. A 15-year record industry veteran, Mykel has utilized his expertise in the following areas: co-creation of several and editing of all [S]Affiliated novels; budget construction; negotiating deals with Def Jam, PNB, Saucony, Motown Records, and various authors; chief liaison between [S]Affiliated and the following companies: Amen Ra, Narvarre distribution, and Def Jam; and executive in charge of A&R for the soundtrack of[S]Affiliated's/Def Jam's first release, STREET SWEEPER. Mykel's record industry experience includes, but is not limited to: retail, marketing and promotion, and product management at indie labels, such as Wild West/American/Warner Brothers, Polybeat/Virgin, and TWISM(Shaquille O'Neal's label)/Interscope). Mykel's other media experience includes executive producing The Greg Mack Show (the first all hip hop show in the world) on radio station KDAY, co-hosting/producing the top-rated show.